Design Visualization – CAD to VR
Consumer Research is one of the most important activities in R&D, as it can give researchers an understanding of consumers’ expectations and buying behaviour. R&D teams have been using traditional methodologies like Surveys, Questionnaires, Focus Group and other techniques to garner consumer insights; however, this has resulted in dishonest and unconscientious responses. In the field of consumer research, Virtual Reality can revolutionize the traditional methodologies, which have been used by researchers to conduct studies for decades. With eye-tracking enabled VR headsets, researchers can test their product by letting the human subject explore it in the virtual world. Next, researchers can capture the involuntary muscle movements of the human subject using heatmaps and gaze. This can help researchers in the R&D departments to collect accurate data and make informed decisions in the product designing and the manufacturing phase.