In this blog, we will provide an overview of some of the traditional research methods that might have become inconsequential and how VR is innovating marketing research and redefining confidence for consumer research behaviour.
Transform Consumer Behavior research with VR How Researchers Can Benefit From VR/AR realism Patrick Renvoise, a renowned author of Neuromarketing: Understanding the “buy Button” in Your Customer’s Brain” in his 2013 Ted Talk mentioned that in traditional marketing, researchers ask customers what do they want? On the basis of their responses, companies design a product […]
A Practical Guide To Vr Eye Tracking The Latest Hardware, Software, And Current Use Cases VR Eye Tracking is the ability of a VR headset to monitor a user’s retina location, motion, and depth of gaze to provide insight into the user’s vision patterns. Eye-tracking has been around since the early 1900s and has since […]
Top 5 Virtual Research Communities for Researchers The Best Resources for VR Research Continuous Learning or Constant Learning has become more important than ever before. In such an unprecedented environment, where a pandemic has taken a toll on every academic institution and business, Research & Development is one of the areas that has been impacted […]
Conduct better research studies in Virtual Reality A guide for conducting VR research If you are a professor or a researcher who has faced campus closures or research delays due to COVID-19, then this blog is for you. In this blog, we will be explaining how you can conduct better research studies in Virtual Reality […]